What works for e-commerce will quietly burn your ad budget.

Manufacturers sell high-value orders to small, technical buying committees over long cycles. That breaks the standard lead-gen playbook. Found is a senior-run agency built for how manufacturers actually win work

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What we offer:

  • Google & Bing Ads

    Reach the buyer already searching for what you make, down to the low-volume technical terms that signal a real spec, not a browse.

  • ChatGPT Ads

    Your buyers now research suppliers inside AI tools. We help you show up there early, while the channel is still cheap and uncrowded.

  • Linkedin Strategy

    Get in front of the exact titles, industries, and companies you sell to — before they're searching — and stay there through a long buying committee.

  • Measurement & Data

    GA4 and Google tag setup built to survive long cycles and offline conversions so the numbers reflect real pipeline, not just clicks.

  • HubSpot

    CRM setup and offline conversion tracking that ties each lead back to the ad that produced it — and forward to whether it closed.

  • Reporting

    Get monthly reports showing exactly what happened, progress made, keywords and campaigns that drive leads.

Why manufacturing is different

Same tools. A completely different job.

We run the same platforms every agency does. The difference is what we assume about your buyer, what we optimize toward, and what we're willing to call a win.

The variable
Standard lead gen assumes
Manufacturing actually needs
Audience
A broad market of thousands of buyers.
A few hundred qualified accounts — targeted by industry, role, and region.
Success metric
Volume of form fills, at the lowest cost per lead.
Sales-qualified RFQs and quote requests that actually reach your team.
Sales cycle
Days. Optimize to the last click.
Weeks to months. Optimize to pipeline and closed revenue.
The conversion
Happens on the website.
Happens on a call, a quote, or the shop floor — offline, and often much later.
The decision
One impulse buyer clicks "buy."
Engineering, procurement, and ops each hold a veto.
Keywords
High-volume head terms everyone bids on.
Low-volume, high-intent technical terms competitors overlook.
Tracking
Count leads inside the ad platform.
Connect ad spend → HubSpot → closed deals, reported in GA4.

Change the way you do sales.

Work with us