Transforming Lead Generation Through Digital Marketing
Client: Lilly Company
Service: Paid Ads and Landing Page Creation
Lilly Company, a forklift dealer with multi-location dealerships in the Mid-South US has helped businesses across the run safe, profitable and competitive operations.
The results:
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47%
decrease in cost per lead
114%
increase in monthly Google Ad leads
172%
increase in leads from all channels
Lilly Company achieved sustainable lead growth while significantly reducing acquisition costs, expanding their Southeast US market presence.
The forklift dealer, with multi-location dealerships, needed to increase quality leads and improve cost efficiency. They needed a go-to digital marketing strategy that would generate quality leads, from multiple online channels.
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The Challenge:
The Solution:
HighViz Marketing and Found Marketing partnered to implement:
A new Google Ads account with conversion tracking
Conversion-optimized landing pages and website (HubSpot)
Strategic sales funnel and email marketing strategy that would generate quality leads and nurture prospects to customers.
Implementation:
Strategy:
Built campaigns targeting specific forklift rental products and services needed in the industry.
Continuous testing of keywords and ad groups
Optimized bidding strategies
Focus on new customer acquisition
Advanced Tracking and Analytics:
Set up and Implemented Google Tag Manager Tags and GA4 to better optimize for leads and understand our marketing results.
Set up custom conversion tracking to measure key actions
