CleanMark Grows Leads by 185% and Decreases CPA by 62% in Six Months
Client: CleanMark Labels
Service: Paid Search Ads
CleanMark Labels is a leading provider of high-quality custom labeling solutions for businesses across a variety of industries. They specialize in custom labels, offering tailored products that meet the specific needs of their clients from semiconductor, pharmaceutical, biotech, medical devices and more.
The results:
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65%
leads now coming from Google Ads
62%
decrease in cost per lead
Our strategic changes led to significant performance improvements:
Lead Growth: The number of leads tripled in 5 months.
Cost Efficiency: The cost per lead decreased 62%, reflecting a more efficient use of the ad budget in six months.
Lead Contribution: Our Google Ads campaigns now account for 65% of CleanMark Labels’ total leads.
Data-Driven Insights: With accurate conversion tracking in GA4, CleanMark Labels can now make better marketing decisions, focusing their budget on high-performing channels and campaigns.
Before hiring Found Marketing, CleanMark Labels was struggling to generate consistent leads through their Google Ads campaigns. Key issues included:
Conversion tracking was not set up in Google Analytics 4 (GA4) or Google Tag Manager (GTM), preventing Google Ads from optimizing for lead generation.
Campaigns were underperforming, with click-through rates (CTR) below 2%, indicating low engagement and relevance to search queries.
A lack of campaign segmentation led to generic ad copy that didn’t effectively match user intent.
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The Challenge:
The Solution:
Found Marketing began with a comprehensive audit of CleanMark Labels’ Google Ads account.
Implementing Conversion Tracking:
We set up lead conversion tracking in GA4 and GTM, enabling CleanMark Labels to track ad performance accurately and understand which channels were driving qualified leads.
Campaign Optimization:
We improved campaign structure by segmenting ads by product type, allowing for more targeted and relevant ad copy that matched user search intent.
Keyword Management:
Through thorough keyword cleanup and negative keyword matching, we increased the average CTR by over 270%, ensuring ads reached the right audience.
The conclusion:
Overall, Found Marketing’s strategic approach transformed CleanMark Labels’ lead generation efforts, showcasing the impact of well-structured, data-driven Google Ads campaigns.
