Google Ads Grant Training for Non Profits
Get your $10,000/month Google Ads Grant fully set up and empower your team to manage it with confidence.
We help nonprofits make the most of their Google Ad Grant by setting up the right tracking, campaigns, and reporting from day one. Then, through ongoing, hands-on training, we teach your team how to understand performance, make smart optimizations, and confidently manage your ads in-house.
The result: better visibility for your mission, stronger engagement, and a team that feels supported, not overwhelmed.
How it works
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Set up
Ensure we have everything we need for the Google Ad grant: Google Ads, GA4, & Google Tag Manager.
Work on a strategy to move your mission forward.
Build campaigns, ad groups, write ad copy, and do keyword research.
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Monthly Training
Ongoing monthly training with your team via live video call. We will explore Google Ads, campaign setup, keyword research, GA4, event tracking, strategy creation, and other digital marketing topics, custom to your nonprofit’s needs.
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Monthly campaign management
We offer monthly management to make the most of your $10K grant. We create and implement the strategy and offer ongoing recommendations to grow and build your awareness, donations and members.
ExAMPLE TRaining Schedule:
Month 1 – Program & Platform Overview
How the Google Ad Grant works, what success looks like, and how Google Ads and GA4 fit together.
Month 2 – Google Ads Account Walkthrough
Understanding campaigns, ad groups, keywords, and Grant-specific rules.
Month 3 – Keyword Strategy for Nonprofits
Choosing mission-aligned keywords that drive qualified traffic and stay compliant.
Month 4 – Writing Effective Ads
Creating compliant, high-CTR ad copy that clearly communicates your mission.
Month 5 – Landing Pages & Conversion Paths
Aligning ads with content that encourages sign-ups, donations, or engagement.
Month 6 – GA4 Basics
Understanding users, sessions, events, and conversions in GA4.
Month 7 – Conversion Tracking & Measurement
What to track, how conversions work, and how to validate results.
Month 8 – Reading Google Ads Performance
How to interpret CTR, CPC, conversions, and identify opportunities for improvement.
Month 9 – GA4 Reporting & Explorations
Using reports and Explorations to answer real questions about performance.
Month 10 – Optimization & Testing
How to make thoughtful updates to ads, keywords, and landing pages over time.
Month 11 – Reporting for Stakeholders
Communicating results clearly to leadership, boards, and funders.
Month 12 – Long-Term Strategy & Ownership
Planning ahead, maintaining compliance, and managing the Grant with confidence.Set up custom conversion tracking to measure key actions
