Display ads are great for brand awareness and remarketing. We've had the best results from e-commerce companies who use display ads to re-engage with customers who've already been to the site, but not purchased. Display remarketing ads are cheaper than text or shopping ads, because we're reaching people who are already familiar with your website and who've expressed interest in your business.
Who should use Google Remarketing Ads:
Both ecommerce or lead gen businesses
Business with great design & high quality images
Businesses with a strong message & call to action
Businesses with a long sales cycle or high price point products
This is what a Canyon bikes display ad might look like.