New Landing Page Increases Conversion Rate 794%
Client: Darkhorse Tech
Service: Landing Page Creation and Optimization
Darkhorse Tech, a leading IT support firm for dental offices, struggled to optimize its lead generation strategy. Their existing method of driving traffic to the website's contact page resulted in a modest conversion rate and a high cost per lead. Darkhorse Tech needed to increase high-quality leads while reducing the cost per lead and partnered with Found Marketing to achieve this goal.
The results:
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334%
increase in conversion rate after 30 days
794%
increase in conversion rate after 6 months
Within 30 days, the new strategy yielded a 334% increase in conversion rate, and by six months, it increased by 794% to a 7.87% conversion rate.
Increased Conversion Rate:
The conversion rate of leads increased from 0.88% to 7.87%, demonstrating the effectiveness of the custom Unbounce landing page in engaging potential clients and compelling them to take action.
Darkhorse Tech's primary goal was to improve the conversion rate of leads and continue to generate high-quality ones. The initial conversion rate was 0.88%. They needed a more efficient strategy to attract and convert potential clients.
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The Challenge:
The Solution:
Found Marketing proposed a comprehensive strategy that involved driving ad traffic to a custom Unbounce landing page instead of the website’s contact page. Unbounce is renowned for its conversion optimization features, including A/B testing, dynamic text replacement, and built-in analytics.
Implementation:
Custom Landing Page Creation:
Found Marketing designed and developed a custom landing page using Unbounce. The page was tailored to Darkhorse Tech's target audience, featuring clear calls to action, specific form fields, relevant content, and an intuitive layout to facilitate both desktop and mobile conversions.
Tracking and Analytics:
Found Marketing integrated Google Tag Manager and GA4 tracking codes to monitor and optimize user behavior, measure the performance of different elements on the landing page, and filter out spam and bot traffic. This setup allowed for precise data collection and analysis, critical for ongoing optimization.
Optimization:
Through continuous A/B testing and performance reviews, Found Marketing optimized the landing page's elements, such as headlines, images, form fields, and CTA buttons. These iterative improvements were aimed at maximizing conversion rates and enhancing user experience.
The Benefits of Using Found Marketing and Unbounce:
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Enhanced Conversion Optimization:
Found Marketing’s expertise in creating and optimizing Unbounce landing pages ensured that every element was designed to convert, resulting in a significant uptick in lead quality and quantity.
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Improved Tracking and Analytics:
The integration of advanced tracking mechanisms enabled Darkhorse Tech to gain insights into user behavior, identify bottlenecks, and make data-driven decisions to further enhance conversions.
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Quality Lead Generation:
By leveraging Unbounce’s spam and bot filtering features, Darkhorse Tech saw a noticeable increase in the quality of leads. The sales team could focus on genuine prospects, improving their efficiency and success rates.
The conclusion:
The collaboration between Darkhorse Tech and Found Marketing highlights the power of targeted, optimized landing pages in driving business growth. By shifting from a generic contact page to a custom Unbounce landing page, Darkhorse Tech not only increased their conversion rate and reduced costs but also elevated the quality of their leads.
This case study underscores the importance of specialized marketing strategies and the tangible benefits of partnering with experts like Found Marketing.
